Although strong in applicant tracking system and video interviewing, many companies in India are not using mobile recruiting tools that help make the talent acquisition process more efficient, says a survey.
According to the Korn Ferry Futurestep Survey, in India professionals are not taking advantage of tools, technology and business strategy as 4 out of 5 (81 per cent) talent acquisition leaders do not use mobile recruiting tools.
“It’s critical that talent professionals work closely with the company’s business and hiring managers to define and communicate the employer value proposition – why a candidate would choose their organisation over a competitor,” Campbell said.
Regarding recruitment process outsourcing (RPO), it said that in India employers work with RPO partners mainly for sourcing and screening candidates.
Relatively few organisations use other services that RPOs offer, such as employer branding, building talent communities, or creating metrics for reporting and decision making.
Only 10 per cent of respondents in India are using employer branding services from RPO partners. This is low when compared to global at 13 per cent and APAC at 16 per cent, the survey said.